Informational Motion Graphic (University Project)
Motion Graphic
Adobe Illustrator
Adobe After Effects
Informational Motion Graphic (University Project)
Motion Graphic
Adobe Illustrator
Adobe After Effects
Informational Motion Graphic (University Project)
Motion Graphic
Adobe Illustrator
Adobe After Effects
Informational Motion Graphic (University Project)
Motion Graphic
Adobe Illustrator
Adobe After Effects
the Client
Smart Sound Plymouth is a marine technology testbed where businesses and researchers can develop and test new maritime innovations. Supported by organizations like the University of Plymouth and Plymouth Marine Laboratory, it focuses on areas such as autonomous vessels, environmental monitoring, and marine communication systems. It provides a real-world space for testing and refining new technology, helping to advance the marine industry.
Core Values:
Brand Personality:
Target Audience:
Innovation, collaboration, environmental responsibility, and technological advancement.
Professional, forward-thinking, reliable, and accessible.
Businesses, researchers, and technology developers in the marine and maritime industries.
Core Values:
Innovation, collaboration, environmental responsibility, and technological advancement.
Brand Personality:
Professional, forward-thinking, reliable, and accessible.
Target Audience:
Businesses, researchers, and technology developers in the marine and maritime industries.
the Client
Smart Sound Plymouth is a marine technology testbed where businesses and researchers can develop and test new maritime innovations. Supported by organizations like the University of Plymouth and Plymouth Marine Laboratory, it focuses on areas such as autonomous vessels, environmental monitoring, and marine communication systems. It provides a real-world space for testing and refining new technology, helping to advance the marine industry.
Core Values:
Brand Personality:
Target Audience:
Innovation, collaboration, environmental responsibility, and technological advancement.
Professional, forward-thinking, reliable, and accessible.
Businesses, researchers, and technology developers in the marine and maritime industries.
Core Values:
Innovation, collaboration, environmental responsibility, and technological advancement.
Brand Personality:
Professional, forward-thinking, reliable, and accessible.
Target Audience:
Businesses, researchers, and technology developers in the marine and maritime industries.
the Client
Smart Sound Plymouth is a marine technology testbed where businesses and researchers can develop and test new maritime innovations. Supported by organizations like the University of Plymouth and Plymouth Marine Laboratory, it focuses on areas such as autonomous vessels, environmental monitoring, and marine communication systems. It provides a real-world space for testing and refining new technology, helping to advance the marine industry.
Core Values:
Brand Personality:
Target Audience:
Innovation, collaboration, environmental responsibility, and technological advancement.
Professional, forward-thinking, reliable, and accessible.
Businesses, researchers, and technology developers in the marine and maritime industries.
Core Values:
Innovation, collaboration, environmental responsibility, and technological advancement.
Brand Personality:
Professional, forward-thinking, reliable, and accessible.
Target Audience:
Businesses, researchers, and technology developers in the marine and maritime industries.
the Client
Smart Sound Plymouth is a marine technology testbed where businesses and researchers can develop and test new maritime innovations. Supported by organizations like the University of Plymouth and Plymouth Marine Laboratory, it focuses on areas such as autonomous vessels, environmental monitoring, and marine communication systems. It provides a real-world space for testing and refining new technology, helping to advance the marine industry.
Core Values:
Brand Personality:
Target Audience:
Innovation, collaboration, environmental responsibility, and technological advancement.
Professional, forward-thinking, reliable, and accessible.
Businesses, researchers, and technology developers in the marine and maritime industries.
Core Values:
Innovation, collaboration, environmental responsibility, and technological advancement.
Brand Personality:
Professional, forward-thinking, reliable, and accessible.
Target Audience:
Businesses, researchers, and technology developers in the marine and maritime industries.
the Brief
The University of Plymouth, in partnership with Smart Sound Plymouth, has commissioned a motion graphic for their website. The purpose of the graphic is to educate visitors on the functionality of sensors and provide an overview of the company’s work. The graphic should visually demonstrate how sensors work while highlighting Smart Sound Plymouth’s services, making complex concepts more accessible to a wide audience, and should be 2-3 minutes in length.
The Project:
Design Focus:
Deliverables:
Motion graphic educating visitors on the functionality of sensors and showcase Smart Sound Plymouth’s services.
Simplify concepts with clear visuals, engaging animation, and marine industry branding.
2-3 minute motion graphic, MP4 file, and hosted online.
The Project:
Motion graphic for University of Plymouth and Smart Sound Plymouth, explaining sensor functionality and services.
Design Focus:
Simplify concepts with clear visuals, engaging animation, and marine industry branding.
Deliverables:
2-3 minute motion graphic, MP4 file, and hosted online.
the Brief
The University of Plymouth, in partnership with Smart Sound Plymouth, has commissioned a motion graphic for their website. The purpose of the graphic is to educate visitors on the functionality of sensors and provide an overview of the company’s work. The graphic should visually demonstrate how sensors work while highlighting Smart Sound Plymouth’s services, making complex concepts more accessible to a wide audience, and should be 2-3 minutes in length.
The Project:
Design Focus:
Deliverables:
Motion graphic educating visitors on the functionality of sensors and showcase Smart Sound Plymouth’s services.
Simplify concepts with clear visuals, engaging animation, and marine industry branding.
2-3 minute motion graphic, MP4 file, and hosted online.
The Project:
Motion graphic for University of Plymouth and Smart Sound Plymouth, explaining sensor functionality and services.
Design Focus:
Simplify concepts with clear visuals, engaging animation, and marine industry branding.
Deliverables:
2-3 minute motion graphic, MP4 file, and hosted online.
the Brief
The University of Plymouth, in partnership with Smart Sound Plymouth, has commissioned a motion graphic for their website. The purpose of the graphic is to educate visitors on the functionality of sensors and provide an overview of the company’s work. The graphic should visually demonstrate how sensors work while highlighting Smart Sound Plymouth’s services, making complex concepts more accessible to a wide audience, and should be 2-3 minutes in length.
The Project:
Design Focus:
Deliverables:
Motion graphic educating visitors on the functionality of sensors and showcase Smart Sound Plymouth’s services.
Simplify concepts with clear visuals, engaging animation, and marine industry branding.
2-3 minute motion graphic, MP4 file, and hosted online.
The Project:
Motion graphic for University of Plymouth and Smart Sound Plymouth, explaining sensor functionality and services.
Design Focus:
Simplify concepts with clear visuals, engaging animation, and marine industry branding.
Deliverables:
2-3 minute motion graphic, MP4 file, and hosted online.
the Brief
The University of Plymouth, in partnership with Smart Sound Plymouth, has commissioned a motion graphic for their website. The purpose of the graphic is to educate visitors on the functionality of sensors and provide an overview of the company’s work. The graphic should visually demonstrate how sensors work while highlighting Smart Sound Plymouth’s services, making complex concepts more accessible to a wide audience, and should be 2-3 minutes in length.
The Project:
Design Focus:
Deliverables:
Motion graphic educating visitors on the functionality of sensors and showcase Smart Sound Plymouth’s services.
Simplify concepts with clear visuals, engaging animation, and marine industry branding.
2-3 minute motion graphic, MP4 file, and hosted online.
The Project:
Motion graphic for University of Plymouth and Smart Sound Plymouth, explaining sensor functionality and services.
Design Focus:
Simplify concepts with clear visuals, engaging animation, and marine industry branding.
Deliverables:
2-3 minute motion graphic, MP4 file, and hosted online.
the Design
I wanted to create a motion graphic that was both visually engaging and easy to understand. To do this, I used a minimalist design style to simplify the complex sensor concepts, ensuring the key messages stood out without overwhelming the viewer. A key element I incorporated was the lighthouse, a landmark in Plymouth, which appears throughout the video to give a local touch and tie the content back to the business’s location.
All the assets were designed from scratch in Illustrator, which gave me the flexibility to create exactly what I needed. I then animated everything in Adobe Illustrator, carefully crafting smooth transitions that kept the viewer’s attention while maintaining a steady flow. The minimalist style kept the focus on the message, while the animation paced the content to make it easy to follow.
the Design
I wanted to create a motion graphic that was both visually engaging and easy to understand. To do this, I used a minimalist design style to simplify the complex sensor concepts, ensuring the key messages stood out without overwhelming the viewer. A key element I incorporated was the lighthouse, a landmark in Plymouth, which appears throughout the video to give a local touch and tie the content back to the business’s location.
All the assets were designed from scratch in Illustrator, which gave me the flexibility to create exactly what I needed. I then animated everything in Adobe Illustrator, carefully crafting smooth transitions that kept the viewer’s attention while maintaining a steady flow. The minimalist style kept the focus on the message, while the animation paced the content to make it easy to follow.
the Design
I wanted to create a motion graphic that was both visually engaging and easy to understand. To do this, I used a minimalist design style to simplify the complex sensor concepts, ensuring the key messages stood out without overwhelming the viewer. A key element I incorporated was the lighthouse, a landmark in Plymouth, which appears throughout the video to give a local touch and tie the content back to the business’s location.
All the assets were designed from scratch in Illustrator, which gave me the flexibility to create exactly what I needed. I then animated everything in Adobe Illustrator, carefully crafting smooth transitions that kept the viewer’s attention while maintaining a steady flow. The minimalist style kept the focus on the message, while the animation paced the content to make it easy to follow.
the Design
I wanted to create a motion graphic that was both visually engaging and easy to understand. To do this, I used a minimalist design style to simplify the complex sensor concepts, ensuring the key messages stood out without overwhelming the viewer. A key element I incorporated was the lighthouse, a landmark in Plymouth, which appears throughout the video to give a local touch and tie the content back to the business’s location.
All the assets were designed from scratch in Illustrator, which gave me the flexibility to create exactly what I needed. I then animated everything in Adobe Illustrator, carefully crafting smooth transitions that kept the viewer’s attention while maintaining a steady flow. The minimalist style kept the focus on the message, while the animation paced the content to make it easy to follow.
The Result
The final motion graphic not only clarified the sensor concepts but also captured the essence of Plymouth, adding a personal touch with the lighthouse, making the content more memorable and connected to the business’s roots. I received a high grade for the project and was contacted by my course leader, who wanted to showcase the motion graphic on the Smart Sound Plymouth website.
The Result
The final motion graphic not only clarified the sensor concepts but also captured the essence of Plymouth, adding a personal touch with the lighthouse, making the content more memorable and connected to the business’s roots. I received a high grade for the project and was contacted by my course leader, who wanted to showcase the motion graphic on the Smart Sound Plymouth website.
The Result
The final motion graphic not only clarified the sensor concepts but also captured the essence of Plymouth, adding a personal touch with the lighthouse, making the content more memorable and connected to the business’s roots. I received a high grade for the project and was contacted by my course leader, who wanted to showcase the motion graphic on the Smart Sound Plymouth website.
The Result
The final motion graphic not only clarified the sensor concepts but also captured the essence of Plymouth, adding a personal touch with the lighthouse, making the content more memorable and connected to the business’s roots. I received a high grade for the project and was contacted by my course leader, who wanted to showcase the motion graphic on the Smart Sound Plymouth website.
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