Full-Stack Yoga Class Booking Website & Branding
Website Development
Framer
Adobe Photoshop
Full-Stack Yoga Class Booking Website & Branding
Website Development
Framer
Adobe Photoshop
Full-Stack Yoga Class Booking Website & Branding
Website Development
Framer
Adobe Photoshop
Full-Stack Yoga Class Booking Website
& Branding
Website Development
Framer
Adobe Photoshop
the Client
TulaZen Yoga, led by Elizabeth Gilmour, is a freelance yoga teaching business based in Plymouth, UK. TulaZen's values are friendly and spiritual, making yoga accessible and enjoyable for everyone. They focus on creating a relaxed and welcoming environment where you can unwind and explore your practice without taking things too seriously. Their goal is to help you achieve both physical and mental balance through their yoga classes.
Core Values:
Friendly, spiritual, accessible, balance, and inner peace.
Brand Personality:
Welcoming, relaxed, supportive, light-hearted.
Target Audience:
Those seeking a non-intimidating, peaceful yoga experience (potential and current clients).
Core Values:
Brand Personality:
Target Audience:
Friendly, spiritual, accessible, balance, and inner peace.
Welcoming, relaxed, supportive, light-hearted.
Those seeking a non-intimidating, peaceful yoga experience (potential and current clients).
the Client
TulaZen Yoga, led by Elizabeth Gilmour, is a freelance yoga teaching business based in Plymouth, UK. TulaZen's values are friendly and spiritual, making yoga accessible and enjoyable for everyone. They focus on creating a relaxed and welcoming environment where you can unwind and explore your practice without taking things too seriously. Their goal is to help you achieve both physical and mental balance through their yoga classes.
Core Values:
Friendly, spiritual, accessible, balance, and inner peace.
Brand Personality:
Welcoming, relaxed, supportive, light-hearted.
Target Audience:
Those seeking a non-intimidating, peaceful yoga experience (potential and current clients).
Core Values:
Brand Personality:
Target Audience:
Friendly, spiritual, accessible, balance, and inner peace.
Welcoming, relaxed, supportive, light-hearted.
Those seeking a non-intimidating, peaceful yoga experience (potential and current clients).
the Client
TulaZen Yoga, led by Elizabeth Gilmour, is a freelance yoga teaching business based in Plymouth, UK. TulaZen's values are friendly and spiritual, making yoga accessible and enjoyable for everyone. They focus on creating a relaxed and welcoming environment where you can unwind and explore your practice without taking things too seriously. Their goal is to help you achieve both physical and mental balance through their yoga classes.
Core Values:
Friendly, spiritual, accessible, balance, and inner peace.
Brand Personality:
Welcoming, relaxed, supportive, light-hearted.
Target Audience:
Those seeking a non-intimidating, peaceful yoga experience (potential and current clients).
Core Values:
Brand Personality:
Target Audience:
Friendly, spiritual, accessible, balance, and inner peace.
Welcoming, relaxed, supportive, light-hearted.
Those seeking a non-intimidating, peaceful yoga experience (potential and current clients).
the Client
TulaZen Yoga, led by Elizabeth Gilmour, is a freelance yoga teaching business based in Plymouth, UK. TulaZen's values are friendly and spiritual, making yoga accessible and enjoyable for everyone. They focus on creating a relaxed and welcoming environment where you can unwind and explore your practice without taking things too seriously. Their goal is to help you achieve both physical and mental balance through their yoga classes.
Core Values:
Friendly, spiritual, accessible, balance, and inner peace.
Brand Personality:
Welcoming, relaxed, supportive, light-hearted.
Target Audience:
Those seeking a non-intimidating, peaceful yoga experience (potential and current clients).
Core Values:
Brand Personality:
Target Audience:
Friendly, spiritual, accessible, balance, and inner peace.
Welcoming, relaxed, supportive, light-hearted.
Those seeking a non-intimidating, peaceful yoga experience (potential and current clients).
the Brief
Elizabeth, the owner of TulaZen Yoga, required a website for her freelance yoga business, a hub where current and potential clients could view and book classes, get in touch, and learn more about the business. TulaZen’s only online presence at the time was Elizabeth’s social media accounts (Instagram and Facebook), which was a problem because it made it difficult for potential clients to discover the business and for current clients to easily find information about upcoming classes. In addition to this, TulaZen did not have any cohesive branding, so some simple branding, including a logo, was required.
The Project:
Design Focus:
Deliverables:
A Yoga booking website/branding to improve client accessibility and visibility beyond social media.
User-friendly site and branding that reflect TulaZen’s spiritual and friendly identity, with a focus on balance.
A website with class booking, contact information, easy navigation, and basic branding, including a logo.
The Project:
A Yoga booking website/branding to improve client accessibility and visibility beyond social media.
Design Focus:
User-friendly site and branding that reflect TulaZen’s spiritual and friendly identity, with a focus on balance.
Deliverables:
A website with class booking, contact information, easy navigation, and basic branding, including a logo.
the Brief
Elizabeth, the owner of TulaZen Yoga, required a website for her freelance yoga business, a hub where current and potential clients could view and book classes, get in touch, and learn more about the business. TulaZen’s only online presence at the time was Elizabeth’s social media accounts (Instagram and Facebook), which was a problem because it made it difficult for potential clients to discover the business and for current clients to easily find information about upcoming classes. In addition to this, TulaZen did not have any cohesive branding, so some simple branding, including a logo, was required.
The Project:
Design Focus:
Deliverables:
A Yoga booking website/branding to improve client accessibility and visibility beyond social media.
User-friendly site and branding that reflect TulaZen’s spiritual and friendly identity, with a focus on balance.
A website with class booking, contact information, easy navigation, and basic branding, including a logo.
The Project:
A Yoga booking website/branding to improve client accessibility and visibility beyond social media.
Design Focus:
User-friendly site and branding that reflect TulaZen’s spiritual and friendly identity, with a focus on balance.
Deliverables:
A website with class booking, contact information, easy navigation, and basic branding, including a logo.
the Brief
Elizabeth, the owner of TulaZen Yoga, required a website for her freelance yoga business, a hub where current and potential clients could view and book classes, get in touch, and learn more about the business. TulaZen’s only online presence at the time was Elizabeth’s social media accounts (Instagram and Facebook), which was a problem because it made it difficult for potential clients to discover the business and for current clients to easily find information about upcoming classes. In addition to this, TulaZen did not have any cohesive branding, so some simple branding, including a logo, was required.
The Project:
Design Focus:
Deliverables:
A Yoga booking website/branding to improve client accessibility and visibility beyond social media.
User-friendly site and branding that reflect TulaZen’s spiritual and friendly identity, with a focus on balance.
A website with class booking, contact information, easy navigation, and basic branding, including a logo.
The Project:
A Yoga booking website/branding to improve client accessibility and visibility beyond social media.
Design Focus:
User-friendly site and branding that reflect TulaZen’s spiritual and friendly identity, with a focus on balance.
Deliverables:
A website with class booking, contact information, easy navigation, and basic branding, including a logo.
the Brief
Elizabeth, the owner of TulaZen Yoga, required a website for her freelance yoga business, a hub where current and potential clients could view and book classes, get in touch, and learn more about the business. TulaZen’s only online presence at the time was Elizabeth’s social media accounts (Instagram and Facebook), which was a problem because it made it difficult for potential clients to discover the business and for current clients to easily find information about upcoming classes. In addition to this, TulaZen did not have any cohesive branding, so some simple branding, including a logo, was required.
The Project:
Design Focus:
Deliverables:
A Yoga booking website/branding to improve client accessibility and visibility beyond social media.
User-friendly site and branding that reflect TulaZen’s spiritual and friendly identity, with a focus on balance.
A website with class booking, contact information, easy navigation, and basic branding, including a logo.
The Project:
A Yoga booking website/branding to improve client accessibility and visibility beyond social media.
Design Focus:
User-friendly site and branding that reflect TulaZen’s spiritual and friendly identity, with a focus on balance.
Deliverables:
A website with class booking, contact information, easy navigation, and basic branding, including a logo.
the Design
Before working on the main task of the website, I developed TulaZen's branding, which will help the brand stand out and give it more personality. As Elizabeth wants her brand to be focused around 'balance,' I decided to center the logo around a 'cairn'—a stack of rocks, which in the wellness community is considered a mindful practice that helps you feel calm. I created the logo to resemble a cairn, maintaining the natural and random formations while preserving the symmetrical balance of the design, which enhances the overall theme of balance beyond just balancing rocks. The logo text flows into each letter, giving a relaxing and lighthearted feeling. It is also a nod to the style of yoga where each pose smoothly transitions into the next.
Before working on the main task of the website, I developed TulaZen's branding, which will help the brand stand out and give it more personality. As Elizabeth wants her brand to be focused around 'balance,' I decided to center the logo around a 'cairn'—a stack of rocks, which in the wellness community is considered a mindful practice that helps you feel calm. I created the logo to resemble a cairn, maintaining the natural and random formations while preserving the symmetrical balance of the design, which enhances the overall theme of balance beyond just balancing rocks. The logo text flows into each letter, giving a relaxing and lighthearted feeling. It is also a nod to the style of yoga where each pose smoothly transitions into the next.
Before working on the main task of the website, I developed TulaZen's branding, which will help the brand stand out and give it more personality. As Elizabeth wants her brand to be focused around 'balance,' I decided to center the logo around a 'cairn'—a stack of rocks, which in the wellness community is considered a mindful practice that helps you feel calm. I created the logo to resemble a cairn, maintaining the natural and random formations while preserving the symmetrical balance of the design, which enhances the overall theme of balance beyond just balancing rocks. The logo text flows into each letter, giving a relaxing and lighthearted feeling. It is also a nod to the style of yoga where each pose smoothly transitions into the next.
Before working on the main task of the website, I developed TulaZen's branding, which will help the brand stand out and give it more personality. As Elizabeth wants her brand to be focused around 'balance,' I decided to center the logo around a 'cairn'—a stack of rocks, which in the wellness community is considered a mindful practice that helps you feel calm. I created the logo to resemble a cairn, maintaining the natural and random formations while preserving the symmetrical balance of the design, which enhances the overall theme of balance beyond just balancing rocks. The logo text flows into each letter, giving a relaxing and lighthearted feeling. It is also a nod to the style of yoga where each pose smoothly transitions into the next.
The website is designed with a clean, minimalist layout that makes navigation effortless. With four main pages—Home, Classes, Testimonials, and Contact—it focuses on making class bookings easy and accessible, helping TulaZen attract more clients. To reflect the brand’s identity, I included a full-width image of a cairn on the homepage, tying into the logo and core value of balance. The homepage seamlessly guides visitors with clear call-to-action buttons for booking classes and reading testimonials, while also offering an about section introducing Elizabeth and the business, along with an FAQ section in the footer for added convenience.
The website is designed with a clean, minimalist layout that makes navigation effortless. With four main pages—Home, Classes, Testimonials, and Contact—it focuses on making class bookings easy and accessible, helping TulaZen attract more clients. To reflect the brand’s identity, I included a full-width image of a cairn on the homepage, tying into the logo and core value of balance. The homepage seamlessly guides visitors with clear call-to-action buttons for booking classes and reading testimonials, while also offering an about section introducing Elizabeth and the business, along with an FAQ section in the footer for added convenience.
The website is designed with a clean, minimalist layout that makes navigation effortless. With four main pages—Home, Classes, Testimonials, and Contact—it focuses on making class bookings easy and accessible, helping TulaZen attract more clients. To reflect the brand’s identity, I included a full-width image of a cairn on the homepage, tying into the logo and core value of balance. The homepage seamlessly guides visitors with clear call-to-action buttons for booking classes and reading testimonials, while also offering an about section introducing Elizabeth and the business, along with an FAQ section in the footer for added convenience.
The website is designed with a clean, minimalist layout that makes navigation effortless. With four main pages—Home, Classes, Testimonials, and Contact—it focuses on making class bookings easy and accessible, helping TulaZen attract more clients. To reflect the brand’s identity, I included a full-width image of a cairn on the homepage, tying into the logo and core value of balance. The homepage seamlessly guides visitors with clear call-to-action buttons for booking classes and reading testimonials, while also offering an about section introducing Elizabeth and the business, along with an FAQ section in the footer for added convenience.
The Classes page serves as a central hub for all the sessions TulaZen is currently offering. Since Elizabeth hosts classes at various locations, including PureGym, it’s essential to have a dedicated space where people can easily find information about each one. To make updates simple and hassle-free, I used a CMS to create the class listings. This allows Elizabeth to add new classes effortlessly in the future, without having to worry about the design or maintaining a consistent look
The Classes page serves as a central hub for all the sessions TulaZen is currently offering. Since Elizabeth hosts classes at various locations, including PureGym, it’s essential to have a dedicated space where people can easily find information about each one. To make updates simple and hassle-free, I used a CMS to create the class listings. This allows Elizabeth to add new classes effortlessly in the future, without having to worry about the design or maintaining a consistent look
The Classes page serves as a central hub for all the sessions TulaZen is currently offering. Since Elizabeth hosts classes at various locations, including PureGym, it’s essential to have a dedicated space where people can easily find information about each one. To make updates simple and hassle-free, I used a CMS to create the class listings. This allows Elizabeth to add new classes effortlessly in the future, without having to worry about the design or maintaining a consistent look
The Classes page serves as a central hub for all the sessions TulaZen is currently offering. Since Elizabeth hosts classes at various locations, including PureGym, it’s essential to have a dedicated space where people can easily find information about each one. To make updates simple and hassle-free, I used a CMS to create the class listings. This allows Elizabeth to add new classes effortlessly in the future, without having to worry about the design or maintaining a consistent look
The Result
Transitioning from running the business through a social media account to having a fully developed hub for TulaZen has been a game-changer for Elizabeth’s business. She has seen an increase in clients for her PureGym classes and now has the means and confidence to start considering online classes. With all her sessions in one place, potential clients can easily view and book classes, making the process more streamlined and accessible.
The Result
Transitioning from running the business through a social media account to having a fully developed hub for TulaZen has been a game-changer for Elizabeth’s business. She has seen an increase in clients for her PureGym classes and now has the means and confidence to start considering online classes. With all her sessions in one place, potential clients can easily view and book classes, making the process more streamlined and accessible.
The Result
Transitioning from running the business through a social media account to having a fully developed hub for TulaZen has been a game-changer for Elizabeth’s business. She has seen an increase in clients for her PureGym classes and now has the means and confidence to start considering online classes. With all her sessions in one place, potential clients can easily view and book classes, making the process more streamlined and accessible.
The Result
Transitioning from running the business through a social media account to having a fully developed hub for TulaZen has been a game-changer for Elizabeth’s business. She has seen an increase in clients for her PureGym classes and now has the means and confidence to start considering online classes. With all her sessions in one place, potential clients can easily view and book classes, making the process more streamlined and accessible.
"Working with Jimmi was a very positive experience. He quickly and professionally implemented changes and shared ideas to improve the design. He provided options tailored to how I wanted the logo to connect with my audience. The website he created was exactly what I envisioned, and has made my life so much easier"
Elizabeth Gilmour
Founder - TulaZen Yoga
"Working with Jimmi was a very positive experience. He quickly and professionally implemented changes and shared ideas to improve the design. He provided options tailored to how I wanted the logo to connect with my audience. The website he created was exactly what I envisioned, and has made my life so much easier"
Elizabeth Gilmour
Founder - TulaZen Yoga
"Working with Jimmi was a very positive experience. He quickly and professionally implemented changes and shared ideas to improve the design. He provided options tailored to how I wanted the logo to connect with my audience. The website he created was exactly what I envisioned, and has made my life so much easier"
Elizabeth Gilmour
Founder - TulaZen Yoga
"Working with Jimmi was a very positive experience. He quickly and professionally implemented changes and shared ideas to improve the design. He provided options tailored to how I wanted the logo to connect with my audience. The website he created was exactly what I envisioned, and has made my life so much easier"
Elizabeth Gilmour
Founder - TulaZen Yoga
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